Mercury has greatly enjoyed supporting the communications and marketing efforts of this highly exclusive and discreet international school, Institut auf dem Rosenberg, based in Switzerland. At the outset, we engaged in spreading awareness and finding partners who could support Rosenberg’s unique, unorthodox educational stance – adopting the late Sir Ken Robinson’s adage that traditional ‘education kills creativity.’
The international school, costing £110,000 per annum, fosters an entrepreneurial state of mind through a ‘Talent Enrichment Programme’ of co-curricular classes covering everything from Robotics and Coding to Family Offices and Wealth Creation, or aesthetic subjects such as Art & Cultural Appreciation, all taught by industry leaders.
It is an all-encompassing public relations and marketing function, with considerable support across advertising, as well as sponsorship opportunities. We have worked hard to position Rosenberg as the ideal platform for students to acquire important ‘life tools’ such as creativity and adaptability – skills the school instils in its pupils, which are pre-requisites for future leaders in a digital 21st Century world.
To demonstrate this, Mercury has created the narrative around relevant stories such as Rosenberg’s recently launched ‘Future Park’ inspired by Elon Musk which encompasses an outdoor lab, climate garden, vertical farm, farm bot, and wind trees, which supplement the existing Google-style Creative Lab.
We have made introductions to several partners, for example global family office roadshows delivering immediate return on investment, and most recently a white paper on the future of entrepreneurship was written in collaboration with the world’s leading independent provider of strategic market research, Euromonitor International. This has led to significant coverage, including a piece in The Telegraph Luxury section, which led to a spin-off article in the Daily Mail, a site with 92,360,000 unique monthly views.