Institut auf dem Rosenberg

Explaining the unique offering from the Artisans of Education

Mercury has greatly enjoyed supporting the communications and marketing efforts of this highly exclusive and discreet international school, Institut auf dem Rosenberg, based in Switzerland. At the outset, we engaged in spreading awareness and finding partners who could support Rosenberg’s unique, unorthodox educational stance – adopting the late Sir Ken Robinson’s adage that traditional ‘education kills creativity.’

The international school, costing £110,000 per annum, fosters an entrepreneurial state of mind through a ‘Talent Enrichment Programme’ of co-curricular classes covering everything from Robotics and Coding to Family Offices and Wealth Creation, or aesthetic subjects such as Art & Cultural Appreciation, all taught by industry leaders.

It is an all-encompassing public relations and marketing function, with considerable support across advertising, as well as sponsorship opportunities. We have worked hard to position Rosenberg as the ideal platform for students to acquire important ‘life tools’ such as creativity and adaptability – skills the school instils in its pupils, which are pre-requisites for future leaders in a digital 21st Century world.

To demonstrate this, Mercury has created the narrative around relevant stories such as Rosenberg’s recently launched ‘Future Park’ inspired by Elon Musk which encompasses an outdoor lab, climate garden, vertical farm, farm bot, and wind trees, which supplement the existing Google-style Creative Lab.

We have made introductions to several partners, for example global family office roadshows delivering immediate return on investment, and most recently a white paper on the future of entrepreneurship was written in collaboration with the world’s leading independent provider of strategic market research, Euromonitor International. This has led to significant coverage, including a piece in The Telegraph Luxury section, which led to a spin-off article in the Daily Mail, a site with 92,360,000 unique monthly views.

"Institut auf dem Rosenberg has been working with Mercury Communications since 2019, helping to grow awareness of our school primarily within the UK market, but the team has also supported us with US and international outreach. This was the first time Rosenberg had engaged a PR agency and our expectations have been completely surpassed. Mercury is always on-hand and feels like an extension of our team here at the school. They are pro-active and their coverage has snowballed – which has been so exciting to see.

In addition to media management, they have brought to life some pioneering projects which help to underline our position as global thought-leaders, such as a white paper with Euromonitor International on the future of education, as well as establishing relationships with key educational thinkers in the UK and reaching into new media territory. Above all, the team is a pleasure to work with – and we could not ask for a more trusted set of advisors."

Bernhard Gademann, Headmaster

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