A creative boutique PR agency
We offer access to senior advisory and consultancy, with expertise across luxury and corporate sectors to elevate your brand. Think of Mercury as a nimble and agile extension of your team to support with all your communications needs.
The PR magicians
making visions reality
Since 2017, we have been transforming brands and creating solutions that are innovative, exceptional, and unexpected. We deliver experiences, products and services, pursuing originality, and identifying concepts with enduring value. We are intelligent in our approach, underpinning everything we do with data.
Our global reach....
We partner with the best agencies in your target markets across the world and have a wealth of experience taking on the role of Global lead agency. We manage nations and territories across multiple time zones, including Europe, Middle East, Asia and the US, to ensure that campaigns run smoothly and are fully integrated.
At Mercury, we like to ‘think Global’ but ‘act Local’, working closely with markets to develop and deploy toolkits which deliver stand out, meaningful results.
A selection of our current
& former clients
Our team, expertise across all luxury verticals
An expert team, which radiates personality and creativity, working across the luxury spectrum to support your business.
Laura Westmacott
Laura spent ten years as a news editor for Al Jazeera English, BBC, ABC News, and APTN. She also brings big agency PR experience from both global and boutique agencies in London and Dubai, and has been listed in PR Week UK’s Power Book for three consecutive years, and is a 2023 judge for the PRCA National Awards. Laura is a luxury specialist, but also boasts corporate communications experience. She advocates a broader approach to public relations with a forté in partnerships and events, which supports a client’s business development.
Her experience spans all sectors, primarily focused on luxury lifestyle, real estate and design, hospitality and travel including brands such as Diageo, Riva yachts, Quintessentially, Ferrari, Miele, Black Tomato, Ritz-Carlton Residences Marrkesh, Luštica Bay, Porto Montenegro, Belgrade Waterfront with W and St. Regis Residences, and Old Course Hotel, Golf Resort & Spa.
She has been crowned British Ski Champion and won the title of BJTC Young Journalist of the Year. She is also director for sister company Mercury Yachts, and a brand ambassador for 12 Hay Hill.
Julian Krickl
Julian is a Co-Founder of Mercury Communications, his duties encompass Business Development, Partnerships, Finance and Operations. He is also the Founder & Managing Director of sister company Mercury Yachts, who advise clients on yacht charter and purchase. His business experience is most relevant for partnerships and client strategy, he has an innate ability to network in corporate and UHNW circles.
Educated at Harrow School and an Economics & Accounting graduate of the University of Bristol, Julian spent over 10 years working in financial services executive search in the City of London.
His passion for adventure and love of yachting then took him to Dubai where he spent three years as Senior Sales Manager for ART Marine, a pre-eminent marine company in the Middle East, working with renowned brands such as Riva, Pershing, Ferretti, Custom Line, Benetti, Azimut and CRN.
In his spare time, he is an avid squash and tennis player, as well as a seasoned guitarist. Time-permitting, he jumps at the chance to get in a round of golf, or to get on the ski slopes.
Miranda Haire
A UK and Global PR specialist with over 15 years’ experience working across consumer, luxury lifestyle, travel, fashion, beauty and drinks brands at some of the world’s leading in-house and communication agencies.
Miranda has predominantly worked In the UK but her passion for travel and adventure took her to Sydney where she directed a luxury lifestyle team and delivered world-class campaigns for brands such as Mulberry, adidas and Nespresso.
Miranda’s expertise spans strategic partnerships, launches, luxury immersive events, social &influencer marketing, fully integrated 360 programmes and working closely with clients and teams to deliver exceptional results and sometimes ‘brand firsts’ as she did for Russian Standard Vodka, Marc Jacobs and Tiffany.
Outside of work, Miranda loves going to the theatre and discovering new restaurants. She would also dance all of the time if she could, having trained as a ballet and contemporary dancer.
Holly Moore
Holly has over eight years’ experience working across luxury lifestyle, travel, fashion, health & wellness, tech and food & beverage working in both global and localised roles across Europe, Americas and APAC. She has managed Global campaigns and worked with international markets to deliver meaningful results. She has expertise in brand collaborations and events.
She previously successfully executed the nationwide launch of a new clothing line with Marks & Spencer, directed a large-scale consumer and media event for Timberland across multiple cities in the UK with a global music artist and launched a new on-board restaurant with cruise liner Royal Caribbean whilst living in Australia.
Her experience of living and working abroad and in the UK in means her media contacts span across the globe within lifestyle, travel, tech, and health & wellness.
Ellie Dipple
Graduating from King’s College London in 2019 with a 2:1 in English Literature, Ellie now has over two years’ experience in PR and communications.
She joins Mercury from Kalypso Media Group, a global video games publisher and developer, where she worked across UK, EMEA and ANZ markets to execute several global PR campaigns. She boasts a deep understanding of the industry and wider pop-culture trends throughout the media and across social platforms.
Earlier in her career, she was a Product Executive at Mark Allen Group, where she was responsible for developing the speaker faculties & programmes for a portfolio of summits ranging from the supply chain to cosmetics industries, as well as a Visual Merchandiser for The White Company.
Outside of work, Ellie is an avid reader and enjoys going to the theatre or concerts whenever she can. She is also a keen Formula 1 fan and would love to combine travelling with attending some races.
Ella Brown
Ella has just embarked on her PR career, having graduated from the University of Kent in 2021 with a degree in Media Studies.
She has previously worked within the VIP events industry, assisting at a range of events, including the London Fashion Awards at The Royal Albert Hall, Skate at Somerset House with Moet, and numerous London Fashion Weeks.
At Mercury, Ella works across The Other House, Ghelamco, Institut auf dem Rosenberg, The Nautilus Maldives, Vilamoura World, and has previously worked on Fly Victor Aviation and Porto Montenegro.
She loves to travel and experience new cultures and spent her gap year traveling around the West and East Coast of the USA and inter-railing around Europe.
Tazmin Racke
In 2022, Tazmin graduated from the University of Leeds with a 2:1 in BA Digital Media and began her journey in the PR industry.
Tazmin interned at an award-winning PR agency where she gained invaluable experience working across consumer lifestyle brands. This, along with her digital marketing skills and passion for all things luxury, design and creative has been instrumental in her most recent role at Mercury Communications, especially when managing the social content calendar.
As an Account Assistant at Mercury, Tazmin works across most clients and her portfolio spans luxury lifestyle, travel, property as well as international brands.
In her personal life, Tazmin loves health and fitness, enjoying sessions at the gym and long walks outdoors. Her interrailing trip in 2019 also sparked a desire to travel around the world to new destinations and she looks forward to her next adventure.
Our core values
We are not cookie cutter, we are a team with a rich breadth of different sector experience. We are a cohort of creative and passionate individuals pursuing excellence and impactful results. We aim to be visionary and aren’t afraid of taking risks.
Wisdom
We are cerebral in our approach to luxury lifestyle, underpinning everything with data. We are truth seekers powered by insights helping clients make smarter decisions. Through study, due diligence, objectivity, analysis, and self-reflection, we not only want to understand the world around us, but share that understanding with others.
Innovation
We do not sit on our laurels, we help clients navigate the ever-changing luxury landscape, and their changing values and needs in areas such as ESG and purpose. We do not merely focus on traditional luxury, instead we are future-casters, and neoteric too, always pursuing the progressive ideas within Web3, AI, and NFTs for example.
Passion
We have boundless energy and enthusiasm chasing success for clients as if it was our own, seeing opportunities that others cannot and bringing them to life. If you can dream it, we can achieve it!