In May 2026, The Residences at Nikki Beach Resort & Spa Antigua brought the Caribbean to one of London's most exclusive private members' clubs through a month-long sponsorship of The Hurlingham Club's Floating Padel Court. The partnership was designed to introduce the development to an influential audience of ultra-high-net-worth individuals, luxury brand partners and private members through a series of premium sporting and hospitality experiences.
Centred around two key activations – The Alfred Dunhill Padel Classic on 13th – 14th May and an exclusive Floating Court event on the 27th May – the partnership created a platform for guests to experience a taste of Nikki Beach Residences Antigua beyond traditional sponsorship. Across both events, attendees were invited to engage with the development through premium hospitality, networking opportunities and immersive lifestyle experiences in a setting that reflected the brand's luxury positioning.
The Alfred Dunhill Padel Classic welcomed approximately 450 guests each day, bringing together leading luxury brands, financial institutions, private aviation companies and prominent figures from sport and entertainment. Alongside VIP hospitality and exclusive access to the Floating Court, Mercury Communications hosted a select group of media and key opinion leaders, helping extend the partnership into wider conversations across luxury, property and lifestyle audiences.
The partnership concluded with a ‘Padel with the Pros’ event on the 27th May. Welcoming a total of 91 guests to the floating padel court, the event combined professional coaching, networking and hospitality, creating an intimate environment to showcase the The Residences at Nikki Beach Resort & Spa Antigua lifestyle while building relationships with prospective buyers, partners and industry stakeholders.
Beyond the live activations, the sponsorship continued throughout the month via The Hurlingham Club's member communications. guests were also able to book the Floating Court, providing continued exposure and reinforcing the The Residences at Nikki Beach Resort & Spa Antigua brand within one of London's most prestigious sporting communities.
More broadly, the partnership reflects the growing role of experiential sponsorships within the luxury sector, where brands are increasingly creating opportunities for audiences to connect through shared experiences.
