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A creative boutique PR agency
We offer access to senior advisory and consultancy, with expertise across luxury and corporate sectors to elevate your brand. Think of Mercury as a nimble and agile extension of your team to support with all your communications needs.
The PR magicians
making visions reality
Since 2017, we have been transforming brands and creating solutions that are innovative, exceptional, and unexpected. We deliver experiences, products and services, pursuing originality, and identifying concepts with enduring value. We are intelligent in our approach, underpinning everything we do with data.
Our global reach....
We partner with the best agencies in your target markets across the world and have a wealth of experience taking on the role of Global lead agency. We manage nations and territories across multiple time zones, including Europe, Middle East, Asia and the US, to ensure that campaigns run smoothly and are fully integrated.
At Mercury, we like to ‘think Global’ but ‘act Local’, working closely with markets to develop and deploy toolkits which deliver stand out, meaningful results.
A selection of our current
& former clients




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Our team, expertise across all luxury verticals
An expert team, which radiates personality and creativity, working across the luxury spectrum to support your business.

Laura Westmacott
Laura spent ten years as a news editor for Al Jazeera English, BBC, ABC News, and APTN. She also brings big agency PR experience from both global and boutique agencies in London and Dubai, and has been listed in PR Week UK’s Power Book for three consecutive years, and is a 2023 judge for the PRCA National Awards. Laura is a luxury specialist, but also boasts corporate communications experience. She advocates a broader approach to public relations with a forté in partnerships and events, which supports a client’s business development.
Her experience spans all sectors, primarily focused on luxury lifestyle, real estate and design, hospitality and travel including brands such as Diageo, Riva yachts, Quintessentially, Ferrari, Miele, Black Tomato, Ritz-Carlton Residences Marrkesh, Luštica Bay, Porto Montenegro, Belgrade Waterfront with W and St. Regis Residences, and Old Course Hotel, Golf Resort & Spa.
She has been crowned British Ski Champion and won the title of BJTC Young Journalist of the Year. She is also director for sister company Mercury Yachts, and a brand ambassador for 12 Hay Hill.

Julian Krickl
Julian is a Co-Founder of Mercury Communications, his duties encompass Business Development, Partnerships, Finance and Operations. He is also the Founder & Managing Director of sister company Mercury Yachts, who advise clients on yacht charter and purchase. His business experience is most relevant for partnerships and client strategy, he has an innate ability to network in corporate and UHNW circles.
Educated at Harrow School and an Economics & Accounting graduate of the University of Bristol, Julian spent over 10 years working in financial services executive search in the City of London.
His passion for adventure and love of yachting then took him to Dubai where he spent three years as Senior Sales Manager for ART Marine, a pre-eminent marine company in the Middle East, working with renowned brands such as Riva, Pershing, Ferretti, Custom Line, Benetti, Azimut and CRN.
In his spare time, he is an avid squash and tennis player, as well as a seasoned guitarist. Time-permitting, he jumps at the chance to get in a round of golf, or to get on the ski slopes.
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Freddie Gilbey
Freddie is a UK and global PR specialist with over 15 years’ experience in luxury, lifestyle, and corporate communications. She has worked with leading brands across the consumer, travel, fashion, automotive and yachting industries - both in-house and at top communications agencies. She was Head of Lifestyle Communications for McLaren Automotive for four years, as well as working with Volvo and Pininfarina, and F&B brands such as Michelin Guides.
She started her career in fashion, working on accounts such as Marc Jacobs, Alexander McQueen, Chloe, Versace, before going in-house with Giles and Gina Shoes. More recently projects have included JW Anderson, Cefinn and Desmond & Dempsey.
Her absolute forté is storytelling, partnering with brands to craft and communicate their stories, building consumer awareness through earned media across all platforms.
She loves travel and has been fortunate that work has taken her all over the world with significant time spent in New York and the Middle East. When not at the office she’s normally out with friends catching up on life – most likely with a G&T in her hand!

Kirsty Chan
Graduating from the University of Leeds with a degree in Fashion Marketing, Kirsty has built over seven years' experience in public relations across luxury fashion, hospitality, and travel sectors.
Most recently Kirsty was at the Global Travel Collection and parent company Internova Travel Group, where she established a PR department in the UK. In this role, she managed luxury travel, trades, and entertainment media on a global scale, while positioning senior leadership through thought leadership, media commentary, and industry speaking engagements. Her first foray into hospitality was at the Shangri-La The Shard, London, where she coordinated media and influencer visits, events, and strategic partnerships.
Kirsty began her career in fashion, where she was responsible for the daily running of the press office at JOSEPH. There, she worked on fashion shows, product launches, and collaborations with designer brands, while managing editorial placements and VIP dressing opportunities.
Outside of work, Kirsty enjoys cooking and exploring her never-ending list of restaurants to visit. She practices Pilates and travels at every opportunity, constantly seeking new experiences and destinations.
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Eleanor Farley
Graduating from the University of Hertfordshire in 2021 with a First-Class Honours in Marketing with Fashion, Eleanor brings over three years of PR experience spanning the lifestyle, fashion, food & beverage, and tech industries.
With a passion for media relations and events, she has worked with a range of high-profile clients including BOSS Watches & Jewellery, Tommy Hilfiger, Pernod Ricard, and she was the lifestyle media relations lead for Bang & Olufsen, giving her a strong understanding of the luxury market.
Outside of the office, you’ll find her powering through a Barry’s bootcamp workout, exploring new destinations, or checking out the latest restaurant openings across London.

Cheryne Fourdrigniez
Cheryne graduated with a BA in Journalism from London Metropolitan University, followed by a MSc in International Fashion Marketing from Coventry University London.
Driven by a strong passion for the luxury sector, she began her career at Cartier in London, then completed an internship in PR & Communications with Fairmont Hotels & Resorts at their regional office in Dubai looking after a portfolio of about 45 hotels.
She is very global in outlook, is half French and half Moroccan, grew up in the United Arab Emirates, with family in Denmark, and is an Arabic and French speaker. In her spare time, she enjoys cooking healthy meals, travelling, and practicing Pilates.
Our core values
We are not cookie cutter, we are a team with a rich breadth of different sector experience. We are a cohort of creative and passionate individuals pursuing excellence and impactful results. We aim to be visionary and aren’t afraid of taking risks.
Wisdom
We are cerebral in our approach to luxury lifestyle, underpinning everything with data. We are truth seekers powered by insights helping clients make smarter decisions. Through study, due diligence, objectivity, analysis, and self-reflection, we not only want to understand the world around us, but share that understanding with others.
Innovation
We do not sit on our laurels, we help clients navigate the ever-changing luxury landscape, and their changing values and needs in areas such as ESG and purpose. We do not merely focus on traditional luxury, instead we are future-casters, and neoteric too, always pursuing the progressive ideas within Web3, AI, and NFTs for example.
Passion
We have boundless energy and enthusiasm chasing success for clients as if it was our own, seeing opportunities that others cannot and bringing them to life. If you can dream it, we can achieve it!