Northacre

The ultra-prime developer, renowned for pioneering heritage revival schemes, boasts over 30 years of creating exceptional living experiences. Northacre has been responsible for some landmark Prime Central London developments such as The Lancasters, The Phillimores, Kings Chelsea, and The Bromptons.

Mercury’s brief was to concentrate on their two developments,  No.1 Palace Street and The Broadway, and also the corporate brand positioning in the UK, plus light touch support in the Middle East and Asia.

The media relations plan encompassed revising Northacre’s key messages and press kit, given their evolving property portfolio, which now includes new build properties as well as heritage and façade retention projects, with an additional focus on project milestones. Press releases covered topics ranging from Brexit and its impact on Prime Central London to construction milestones, architecture and design.

Over one year, stellar coverage was achieved including 70+ clippings in all the key UK titles, plus Gulf News, The National and Harper’s Bazaar Arabia in the United Arab Emirates, as well as securing a bi-monthly TV slot for Northacre’s CEO on Bloomberg. In addition, we hosted group press events, solo ‘hard-hat’ tours regularly, and planned a press trip to the Carrara marble quarries in Italy.

Another key task was to create a diversity of voices amongst their senior leadership; profiling and giving a face to the Head of Sales and the Construction Director, but also continuing to build upon CEO Niccolò Barattieri di San Pietro’s highly regarded reputation. Their appointed brokers, JLL and Clifton Property Partners, were also utilised for expert market commentary, as well as interior designers N Studio, and architectural design firm Squire & Partners.