Get in touch
HomeAboutCase StudiesNewsContact
Expertise
Luxury LifestyleHotels, Hospitality & DestinationsFood & BeverageJewellery & WatchesPrivate Aviation & AutomotiveProperty Design & InteriorsTravelYachting
Services
Media RelationsPartnerships & EventsSocial Media & Digital

Wellness Evolution: Insights from the Global Wellness Summit at Old Course Hotel

With the Global Wellness Summit hosted in the UK for the very first time this year at Old Course Hotel, the United Kingdom is well and truly established as a leader in the global wellness market

Instagram
arrow icon
Linkedin
arrow icon
Facebook
arrow icon

As we look ahead to 2025, the global wellness landscape continues to evolve with the United Kingdom emerging as a global powerhouse in the wellness industry, boasting an impressive £178billion wellness economy. Hosted for the very first time in the UK at the iconic Old Course Hotel, St Andrews, the Global Wellness Summit (GWS) has unveiled exciting trends and insights that are set to shape our approach to wellbeing.

Key Wellness Trends to Watch:

Holistic Wellness Integration: Wellness is no longer a trend but a way of life. St Andrews exemplifies this perfectly, blending ancient traditions like the Sunday Pier Walk with cutting-edge wellness facilities. The message is clear: wellness is about creating a comprehensive lifestyle approach that connects physical, mental, and cultural experiences.

Therapeutic Water Experiences: With 80% of UK adults reporting calming effects from being near water, the country is pioneering innovative water wellness experiences. From over 400 wild swimming sites to a growing network of social bathhouses and advanced hydrotherapy, water is becoming a critical element of wellness strategies. Water therapy takes centre stage at Old Course Hotel with its Kohler Water’s Spa celebrating the healing power of water and its own annual Cold Water Wellness Retreat.

Innovative Wellness Technology: As wellness and modern technology converge, we are continually seeking out new ways to enhance wellbeing and to push the boundaries of innovation. Celebrating ground breaking wellness technologies, the GWS was home to its own Innovation Lab, showcasing market-leading creations such as the KOHLER x Remedy Place Ice Bath.

Social Prescribing and Community Wellness: The UK is leading the way in community-focused wellness initiatives. The NHS's social prescribing program is a prime example, bringing physical and mental wellness solutions directly to communities. This approach recognises that wellness is not just an individual journey, but a collective experience.

Wellness Tourism Redefined: With 175 rooms fully occupied during GWS, the Old Course Hotel demonstrated the growing demand for destination wellness. Offering everything from coastal walks to sacred healing tours, successful wellness tourism is about creating transformative experiences that go far beyond traditional travel.

As we move forward, the wellness industry shows no signs of slowing down. The global wellness economy is now valued at a staggering $5.6trillion, with the UK at the forefront of innovation. Consumers are seeking more than just quick fixes – they want comprehensive, meaningful wellness experiences that integrate into their daily lives.

The message from the Global Wellness Summit is clear: wellness is about joy, discovery, and creating a lifestyle that nurtures both body and mind. As Phyllis Wilkie, General Manager of the Old Course Hotel, eloquently put it, "Wellness should be something you fall in love with, not endure."

‍

Related Articles

Philippa Herbert showcases new summer collection and bespoke pieces over an elegant afternoon tea at Claridge’s

Philippa Herbert showcases new summer collection and bespoke pieces over an elegant afternoon tea at Claridge’s

Philippa Herbert welcomed an exclusive group of fashion and lifestyle journalists and influencers for an intimate preview of the brand’s stunning new pieces.
View article
arrow icon
Luštica Bay Showcases Real Estate Potential at London's 1 Warwick

Luštica Bay Showcases Real Estate Potential at London's 1 Warwick

Mercury hosted an exclusive real estate-focused evening, showcasing the prestigious Luštica Bay development.
View article
arrow icon
Expertise across all luxury verticals​
Think of Mercury as a nimble and agile extension of your team to support with all your communications needs.
Get in touch
HomeAboutCase StudiesNewsContact
Lifestyle Luxury Travel, Destinations & HospitalityProperty, Design & InteriorsYachting, Private Aviation & AutomotiveJewellery & WatchesFood & Beverage
Media RelationsPartnerships & EventsSocial Media & Digital

Facebook
arrow white

Instagram
arrow white

LinkedIn
arrow white
© 2025 Mercury Communications. All rights reserved. website design and build by SW10 Media
Privacy & Cookie Policy