Black Tomato
Position Black Tomato as the leading luxury travel company providing innovative and inspiring experiences for HNW individuals, as well promoting new itineraries and concept packages, which would stand out from their peer group.
Impact
- 105 pieces of coverage were achieved in top-tier titles throughout the first year
- Secured profile opportunities and interviews for Tom Marchant in publications such as The Sunday Times ‘How I made It’ column, ELLE, The Telegraph, Harper’s Bazaar, Town & Country, Esquire,Forbes, Robb Report and Boat International
Approach
We ran a proactive and creative press office ensuring that Black Tomato was front of mind with ongoing seasonal media hooks across travel, lifestyle and national press. Our media thematics included topics, such as top travel destinations and trends, in addition to pertinent stories such as holidays offering digital disconnection,and locations with minimal pollution and clear skies for astrology.
In order to create more compelling content, we forged a partnership withEuromonitor, the world's leading independent provider of strategic marketresearch to underpin the trends with facts and figures.
We also positioned co-founder Tom Marchant, as a disruptive keyplayer in the hospitality industry, having created a £30m business in 14 years,by focusing on profiling and event opportunities throughout the campaign.
