Porto Montenegro
Appointed to position Porto Montenegro as one of the top luxurylifestyle and superyacht destinations in the Mediterranean, communicating the benefits of living, vacationing and working in Montenegro.
Impact
- Coverage in key titles including Superyachts.com, Robb Report and Centurion, and an interview with Tony Browne in Boat International
- Supported international off plan sales of Boka Place – over 60% of managed apartments have been sold
Approach
Mercury has ensured that there is a constant news flow throughout2021, across marina, destination and residential, to keep Porto Montenegro front of mind whilst it is on the red list, as well as raising Tony Browne,Marina Director‘s profile during yachting season.
We developed a quarterly newsletter to drive awareness of BokaPlace and the benefits of the Citizen by Investment programme, as well as PortoMontenegro’s cultural events, to a global audience.
With Montenegro off the red list, we are hosting yachting press tosail and ski at the Superyacht Winter Games in early February 2022 to showcasethe country as an all year-round destination. Followed by inviting media in May for a ‘FutureVision’ press trip to reveal the exciting new elements of the master plan.
