Get in touch
HomeAboutCase StudiesNewsContact
Expertise
Luxury LifestyleHotels, Hospitality & DestinationsFood & BeverageJewellery & WatchesPrivate Aviation & AutomotiveProperty Design & InteriorsTravelYachting
Services
Media RelationsPartnerships & EventsSocial Media & Digital

Saudi Space Agency

Mercury was selected as the lead global hub PR agency to support the Saudi Space Agency and to raise mass awareness of its involvement in the Ax-2 mission. Mercury’s role was to represent the two Saudi astronauts including the first Arab female astronaut to fly into space. Ultimately enhancing Saudi’s global position within the field of space exploration and underlining its service to humanity, whilst also inspiring younger children, especially girls, to follow STEM careers.

Impact

  • The campaign was a huge success with over 954 pieces of standout coverage secured in top tier titles such BBC, Sky News, AP, Space.com, Reuters, France 2, Luce to name a few; and with a combined reach of over 6.8 billion people
  • Secured 31 interviews, supporting the profiling of the astronauts and senior experts within SSA
  • 389,356 views and hits of the PRNews wires across six countries

Approach

We partnered with agencies to oversee seven countries across key markets including US, China and Europe to raise mass awareness of the historic moment when two Saudi astronauts travelled to the ISS to conduct 14 pioneering scientific experiments. We delivered a robust and strategic Global PR programme which included: a paid for newswire outreach for mass awareness, a dedicated and proactive press office with targeted press releases and interviews with key spokespeople as well as the astronauts themselves.

Other Case Studies

The Nautilus

Learn More
arrow white

Knightsbridge

Learn More
arrow white

Hamilton Grand

Learn More
arrow white

Ghelamco

Learn More
arrow white

Ritz- Carlton

Learn More
arrow white

Loupe

Learn More
arrow white

British Polo Day

Learn More
arrow white

Rosenberg

Learn More
arrow white

Vilamoura

Learn More
arrow white

Clermont Club

Learn More
arrow white

Nyetimber

Learn More
arrow white

Kohler x Global Wellness Summit

Learn More
arrow white

HM King Charles Celebratory Portrait & Whisky

Learn More
arrow white

Ritz-Carlton Residences Marrakech

Learn More
arrow white

Black Tomato

Learn More
arrow white

Burbeck Interiors

Learn More
arrow white

BOGNER

Learn More
arrow white

Orascom Development Holding

Learn More
arrow white

Old Course Hotel

Learn More
arrow white

Porto Montenegro

Learn More
arrow white

El Gouna

Learn More
arrow white

Binghatti

Learn More
arrow white

The Other House

Learn More
arrow white

Luštica Bay

Learn More
arrow white

Victor

Learn More
arrow white

Firetree

Learn More
arrow white

Say Carbon Yachts

Learn More
arrow white

Skin

Learn More
arrow white

Diageo

Learn More
arrow white
Expertise across all luxury verticals​
Think of Mercury as a nimble and agile extension of your team to support with all your communications needs.
Get in touch
HomeAboutCase StudiesNewsContact
Lifestyle Luxury Travel, Destinations & HospitalityProperty, Design & InteriorsYachting, Private Aviation & AutomotiveJewellery & WatchesFood & Beverage
Media RelationsPartnerships & EventsSocial Media & Digital

Facebook
arrow white

Instagram
arrow white

LinkedIn
arrow white
© 2025 Mercury Communications. All rights reserved. website design and build by SW10 Media
Privacy & Cookie Policy