Get in touch
HomeAboutCase StudiesNewsContact
Expertise
Luxury LifestyleHotels, Hospitality & DestinationsFood & BeverageJewellery & WatchesPrivate Aviation & AutomotiveProperty Design & InteriorsTravelYachting
Services
Media RelationsPartnerships & EventsSocial Media & Digital

BOGNER

To raise brand awareness and to drive both in-store and online sales - Including the launch of the brand’s first London concept store and ongoing collections from ski to golf wear.

‍

Impact

- Mercury secured 25 pieces of coverage in the first two months from appointment date including Evening Standard, Sunday Times Style (print and online), HELLO! Fashion Monthly, Robb Report, Business Traveller UK, SheerLuxe and Mayfair Times, driving in-store footfall and website traffic

- Mercury secured store visits for top tier media including Robb Report, Telegraph and The Sunday Times

- Mercury executed a successful golf wear launch event, achieving over 30 Instagram posts/stories reaching over 1.5M viewers and generating long-lead coverage opportunities with top tier media

- Mercury organised BOGNER presence at IPR London’s summer showcase,meeting with top tier media (FTHTSI, Sheerluxe, The Guardian, Evening Standard), generating short and long-term leads

- Mercury secured meetings with multiple different potential partners including ALS Ski, Ski Club of Great Britain, Cortina d'Ampezzo, The Padel Classic, Free Spirit Alpine and Ladies Ski Club of Great Britain

‍

Approach

Mercury ran a robust media relations programme to successfully launch its NEW Dover Street concept store and generated on-going buzz by securing top tier media and influencer instore visits.

To amplify visibility outside of skiwear, Mercury organised and executed an immersive golf wear launch event with 100 media, influencer and industry attendees – including a bespoke interactive putting green. Plus, Mercury’s ongoing targeted pitching focused on highlighting the brand’s heritage and reacting to current trends to ensure widespread BOGNER product and brand awareness e.g. its Bond 007 collection and ready-to-wear athleisure for the tenniscore trend.

‍

Other Case Studies

The Nautilus

Learn More
arrow white

Knightsbridge

Learn More
arrow white

Hamilton Grand

Learn More
arrow white

Ghelamco

Learn More
arrow white

Ritz- Carlton

Learn More
arrow white

Loupe

Learn More
arrow white

British Polo Day

Learn More
arrow white

Rosenberg

Learn More
arrow white

Vilamoura

Learn More
arrow white

Clermont Club

Learn More
arrow white

Nyetimber

Learn More
arrow white

Kohler x Global Wellness Summit

Learn More
arrow white

HM King Charles Celebratory Portrait & Whisky

Learn More
arrow white

Ritz-Carlton Residences Marrakech

Learn More
arrow white

Black Tomato

Learn More
arrow white

Burbeck Interiors

Learn More
arrow white

Orascom Development Holding

Learn More
arrow white

Old Course Hotel

Learn More
arrow white

Porto Montenegro

Learn More
arrow white

El Gouna

Learn More
arrow white

Binghatti

Learn More
arrow white

The Other House

Learn More
arrow white

Luštica Bay

Learn More
arrow white

Victor

Learn More
arrow white

Firetree

Learn More
arrow white

Saudi Space Agency

Learn More
arrow white

Say Carbon Yachts

Learn More
arrow white

Skin

Learn More
arrow white

Diageo

Learn More
arrow white
Expertise across all luxury verticals​
Think of Mercury as a nimble and agile extension of your team to support with all your communications needs.
Get in touch
HomeAboutCase StudiesNewsContact
Lifestyle Luxury Travel, Destinations & HospitalityProperty, Design & InteriorsYachting, Private Aviation & AutomotiveJewellery & WatchesFood & Beverage
Media RelationsPartnerships & EventsSocial Media & Digital

Facebook
arrow white

Instagram
arrow white

LinkedIn
arrow white
© 2025 Mercury Communications. All rights reserved. website design and build by SW10 Media
Privacy & Cookie Policy